MARKETING LEADERSHIP FOR IMPACT
As A Marketing Leader You Want to Drive The Business Forward, but...
Marketing is constantly changing.
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Marketing Tech stack
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Social media trends
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Customer buying behavior
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New Competitors
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Leadership changes and priority shifts
To be an effective marketer, you not only have to stay on top of changes in the industry and marketing, but you need to grow as a marketing leader so that you can impact the bottom line.
Being a B2B Marketing Leader doesn't have to be complicated.
The Marketing Leadership Playbook is an 8-week guided program teaching you how to effectively tie marketing strategies to business goals and become the marketing authority that drives the business and your career forward.
THE MARKETING LEADERSHIP PLAYBOOK
Be a C-Suite Marketing Leader with Impact
In 8 Weeks
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You'll build a realistic marketing strategy—based on 20 years of experience building high-performing and happy marketing teams
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You'll interact through videos, worksheets, homework, examples, live group coaching calls, and peer interactions
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You'll get 1:1 mentoring/ coaching calls—tailored feedback to help you apply these principles
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PLUS—an invitation into a PRIVATE marketing community to connect with like-minded peers
Module 3: Gaining new insights
Review company goals, conduct sales & customer interviews, & understand market & competitor data.
Module 6: Designing a unique message
Create relevant messaging that is different, consistent, and measurable.
Module 9: Becoming the leader for your brand
Present to the C-suite, align with sales, share your team’s progress and step into the driver's seat.
Module 2: Finding unique market opportunities
Uncover gaps in your marketing and plan for growth.
Module 5: Aligning to your brand mission
Tie marketing goals to company goals by identifying activities that will make an impact.
Module 8: Building an army of marketers
Identify the people, resources and martech you need and how to maximize their effectiveness.
Module 1: Maximizing your marketing strengths
Know your talents, gaps & mindset shifts.
Module 4: Ideating your Best Customers
Identify your ideal customer to create targeted marketing and sales strategies.
Module 7: Making content king
Build a content strategy aligned to your customer's buying journey.
Build Confidence And Connection
The Marketing Leadership Playbook combines online training with mentoring, peer interactions, and an extraordinary community of other career-driven b2b marketers!
Organized System
This program is not based on theory only. It includes real-world examples, templates, checklists, and frameworks, implemented within dozens of companies (from startups to Fortune 500's).
Group Coaching and Guidance
Get support every step of the way. Bi-weekly coaching calls give you the guidance you need to move forward and get unstuck.
BUILD CLARITY. CONFIDENCE. CREDIBILITY.
The Marketing Leadership Playbook
Group Mastermind
Perfect for Marketers who like to learn in a group setting. You value time with your peers and mentor to ask questions and get personalized feedback on how you're doing.
This package includes:
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8-week hands-on program with weekly live training
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Group coaching call bi-weekly
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Private online community
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On-demand access to trainings and recordings
$5,000
one-time investment
1:1 Coaching & Advisory
Perfect for Marketers who seek personalized guidance, a sounding board, and 1:1 coaching to help you develop your own potential in a private setting.
This package includes:
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8-week hands-on program with weekly live training
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1:1 coaching call bi-weekly
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Personalized guidance and coaching
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On-demand access to trainings and recordings
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2 calls with your manager to share progress
$8,500
one-time investment with the option to extend
THE MARKETING LEADERSHIP PLAYBOOK GETS RESULTS
Marketers just like you...
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Have seen a boost of C-suite confidence in the marketing team
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Over 50% have gotten promoted within 6 months
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Company awareness grew 300% (website visitors, social media followers, email subscribers)
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Helped their companies achieve record-level growth: REVENUE!!!!
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Now receive invitations to participate in strategic business discussions
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Gain marketing & sales alignment resulting in a full funnel view of the customer
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Build confidence in customer needs/ wants and how the company provides value
