STEP 1
Discovery
Now more than ever, your customers expect you to know, understand and solve their challenges and concerns.
After all, you can't develop relevant products, marketing content and sales interactions without this knowledge.
Our first step is to uncover what your customers care about and how you can uniquely provide value.
STEP 2
Marketing Strategy
Your buyers are conducting their own research and forming their own view on exactly what they need before they contact a sales rep.
While many companies are wasting millions of dollars on ineffictive content and ads, we help identify and focus on the activities and content that will resonate and move your business forward.
STEP 3
Alignment
The issue of marketing and sales alignment has been around forever! And it’s not going away.
Driving company growth starts with effective sales tools that enhance customer understanding and activate the team.
Through workshops and training, we focus on helping your team succeed TOGETHER.
94% OF PROSPECTS HAVE COMPLETELY DISENGAGED WITH VENDORS… BECAUSE THEIR ‘CONTENT’ FAILS TO RESONATE
CEB
58% OF DEALS END UP IN “NO DECISION” BECAUSE VALUE WAS NOT PRESENTED EFFECTIVELY
QVIDIAN
67% OF BUYERS HAVE A CLEAR PICTURE OF THE SOLUTION THEY WANT BEFORE THEY ENGAGE A SALES REP.
SIRIUS DECISIONS
B2B BUYERS TEND TO BE OVER 60% OF THE WAY THROUGH THE SALES PROCESS BEFORE THEY CONTACT A SALES-PERSON.
CEB
32% OF SALES PEOPLE SAY THEY LACKED USEFUL OR RELEVANT CONTENT FROM MARKETING.
SIRIUS DECISIONS
LESS THAN 40% OF FIRMS BELIEVE SALES AND MARKETING ARE ALIGNED WITH WHAT CUSTOMERS WANT.
CESPEDES
MEET YOUR MENTOR
B2B Strategy Crafter. Marketing Executive. Mentor to Aspiring Leaders.
Hello! I’m Stacey—A marketing strategist with over 20 years of experience across startups to Fortune 500's.
Here’s how it all began.
Once upon a time — I was like you. I started as a marketer. After a while, I knew I was ready for a promotion. But I wasn't sure what skills I needed.
At that point, I lost my confidence because I became skeptical of my marketing strategies. Different objections crept into my mind. Like, how do I get the sales team to listen? How should I choose marketing tactics that align with company goals? How can I create better marketing strategies...without more work?
Like a metal thrown into an ocean, I drowned. Did all I could do, several trainings, webinars, courses — but stayed stuck.
After several months of burnout and zero credibility, I finally realized that to be a successful marketing leader, I had to:
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Show up with confidence
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Demonstrate that I understood the business
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Learn how to create marketing campaigns that were tied to company goals
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Stop saying "yes" to every marketing idea that came across my desk
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Build strong relationships with my sales and leadership team
This made me search for training programs or a mentor to help me get to the next level of my career, but found none.
I spent hours researching, talking to experienced marketers and salespeople, watching videos, and reading articles from respected marketing experts.
It led me to develop a system that would ultimately move me from order-taker into a leadership role. No more doubts, no more daily burnout.
And ever since, I've implemented and taught this system to dozens of companies and marketers with tremendous results.
You don’t have to remain stuck. No one can understand you better than someone who experienced the same burden as you…. and finally triumphed over it.
And that is why I built the Blueprint to build your confidence and give you the credibility you deserve. It’s your chance to advance your career.
Stacey Danheiser
Founder, Soar Marketing Society & Shake Marketing Group
