OUR SERVICES
CONSULTING
CUSTOMER RESEARCH AND VALUE PROPOSITIONS
Does your company story stand out?
Your customer has access to more information than they know what to do with.
Is it clear to your organization what sets you apart from your competitors? Why should a prospective client choose your product or service over the competition? We will help create one cohesive messaging strategy that showcases your unique strengths, connects with your prospects and clients and incites action.
VALUE PROPOSITIONS
This solution is for you if:
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Your organization doesn’t have a cohesive value proposition; sales “makes it up” on the fly.
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Your organization doesn’t have a consistent process for creating value propositions.
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Your content marketing and sales messaging isn’t generating results. It’s time to revisit and refresh your existing product or brand messaging.
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You are planning to launch a new product or service to the market.
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You are entering into a new market or industry vertical.
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You are trying to grow business within a particular customer segment or geographical market.
VALUE PROPOSITIONS
Output includes
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Competitive analysis
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Internal research
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Customer research
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Identification of customer value themes
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Value proposition Workshop to align product, marketing, sales and service teams
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Messaging audit to identify inconsistencies
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A messaging guidebook to align your organization and ensure consistency as you develop new content.
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Engagements are approx. 6-8 weeks
1:1 Consulting
We will lead you through a comprehensive process to deliver a cohesive value proposition and delivery strategy.
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Starts at $35K USD
The project typically takes 6-8 weeks and includes:
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Weekly project meeting
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Stakeholder interviews
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Customer interviews
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Value proposition development and validation
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Content Themes
1
30% of marketers do not set specific goals.
CoSchedule
2
Marketers with a documented strategy are 414% more likely to report success.
CoSchedule
3
43% of B2B buyers prefer a sales rep-free buying experience.
Gartner